Macroscope Consulting Network Communications Strategy
The automation revolution promises great things; but there's still no substitute for human intelligence. Some things may never be quantifiable. Your organisation's outcomes will always reflect the quality of its people.
Hiving off communications from other parts of an enterprise is a recipe for PR disasters. Facts matter. That is why Macroscope leverages the epistemic heft of its global network to offer unique preventive crisis management solutions.
Macroscope Consulting Network is at the vanguard of communications strategy. We are the global leaders in novel commstech methodologies, leveraging the world's best professional, practitioner, and academic minds.
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Failures of Automation: Misunderstanding of the Hierarchy of Evidence
Researchers who are into blood sports would be hard pressed to find a more engaging fight than that between the Cochraneists and the Clinicians over oseltamivir (Tamiflu). The Clinicians derisively refer to the epistemic flaws of the Cochraneists as, ‘Methodolatry’. This is an allusion to the Evidence Based Medicine movement’s supposed fetishisation of the Hierarchy…
Towards the Health Informatics Infrastructure Revolution
Crowdsourcing good data may not be as impossible as it sounds. Indeed, in 2017, my company, Macroscope Consulting Network began preliminary investigations into a joint venture with Sam Lee’s Blockchain Global. While those investigations did not yield the joint venture, we nevertheless relished the opportunity to articulate in an executive summary, our vision for an…
Patientory: The Perfect Storm of Blockchain, Business, and Bullshit
Patientory is a blockchain health informatics company whose initial coin offering (ICO) was the perfect storm of blockchain, business, and bullshit. It was a triumph of fantastical ideas over the necessary detail that would nevertheless net its creators $7.2 million in that initial offering, with the coin selling out within three days. For those unfamiliar with the vicissitudes…
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